Adam Oldfield on marketing automation strategy and success – MAF229

My guest this week is Adam Oldfield of Force24, and we talk about marketing automation strategy and success.

Welcome to episode 229 of the Marketing and Finance Podcast.

Adam Oldfield on marketing automation strategy and success - MAF229

What you’ll hear about in this episode

  • Giving the “big boys” marketing tools to businesses of all sizes
  • Using marketing automation for better communications
  • Putting together a marketing automation strategy
  • Why marketers are educators
  • Email marketing: why short and sweet is best

Who is Adam Oldfield?

Adam is the Managing Director of UK marketing automation platform, Force24 which was first established in 2011 and is home to the fastest-growing, UK built and managed, GDPR-compliant marketing automation platform.

They have a range of national and domestic clients – from the likes of JML and Hitachi to BBC’s Children in Need and Npower.

Links

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Top ten most downloaded Marketing & Finance Podcast episodes 2019

2019 was another great year for the Marketing & Finance Podcast.

Smashing past episode 200. Winning the CMA Award for Best Podcast, and welcoming some amazing guests who generously shared their knowledge.

Thank you for downloading or streaming the show. I really appreciate your support and feedback.

Here are the Top 10 episodes of 2019 by download number.

Enjoy.

  1. Paul Avis and David Shearman on productivity, mental health and well-being – MAF210

  2. Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK – MAF212

  3. How on Earth do you start with marketing? – MAF205

  4. Adam Harris on networking, referrals and the “Check-In Strategy” – MAF199

  5. Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life – MAF200

  6. Lisa Conway-Hughes on the Miss Lolly blog and writing a money book – MAF198

  7. Allister Frost on digital, traditional and content marketing strategies – MAF203

  8. Tom Marriott: A punk’s guide to busting digital marketing myths – MAF206

  9. Simple steps to a killer talk or presentation – MAF221

  10. Do marketers ruin everything they get their hands on? – MAF214

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for the “Marketing Coffee Shot” for podcast updates, marketing tips and videos, and get your free Business Writing Tips eBook right here!

Why words betray business complexity and how to fight back – MAF228

Words are a window into a company’s soul.

They reveal whether the company has a true customer focus or whether they’ve succumbed to complexity.

Let’s grab a coffee and talk about it some more.

Welcome to episode 228 of the award-winning Marketing and Finance podcast.

Why words betray business complexity and how to fight back - MAF223

What you’ll hear about in this episode

  • A quick review of 2019
  • Why we still need to go back to marketing basics
  • Don’t forget the offer and the goals
  • Focus on storytelling – John the Wineman and The Penguin
  • How words are a proxy for products, process and customer service

Thanks

Thanks for listening to the Marketing & Finance Podcast in 2019. Thanks for your support, emails, tweets and feedback. I really appreciate you taking the time to download me and my guests into your earphones.

Have a great Christmas and New Year.

Links

If you enjoyed – Why it’s daft to put marketing tactics before strategy – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for the “Marketing Coffee Shot” for podcast updates, marketing tips and videos, and get your free Business Writing Tips eBook right here!