Can Monstrous Life Insurance Companies be reborn as Fluffy and Cuddly?

I like it.

The new Beagle Street life insurance TV advert taps into the perception many people have about life insurance companies.

That they are monstrous. Difficult to deal with and “a bit of a nightmare”.

But Beagle Street’s ugly Gremlin is reborn into a fluffy cuddly Mogwai look-alike offering a back rub.

Effectively saying, “We’re different,” Beagle Street hits the spot for me. It’s short, funny and to the point.

But here’s a thought.

In the original Gremlins movie they cited 3 rules to prevent the cute, fluffy, cuddly Mogwai from transforming into evil, ugly Gremlins. Don’t expose them to sunlight. Don’t get them wet. And how ever much they cry don’t feed them after midnight.

Life insurance has rules as well. Such as disclosing all relevant information during the application process. Time will tell whether Beagle Street’s fluffy approach will revert to hideous Gremlin many years down the line.

I hope not. In the meantime if you haven’t seen the advert here it is.

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Now it’s your turn:

What do you think of the Beagle Street life insurance TV advert? Is it more successful that recent financial services campaigns? Please leave a comment below and share your thoughts.

And click here to check out other classic Life Insurance adverts.