Building a marketing strategy without using the word strategy – MAF177

You can’t dive into the tactics of marketing communications without a strategy.

But many companies do. Sometimes the word strategy and its association with complexity is what puts them off.

So, let’s build a marketing strategy without using the word strategy.

Welcome to episode 177 of the Marketing and Finance Podcast.

Building a marketing strategy without using the word strategy – MAF177

What you’ll hear about in this episode

  • The goal offer activity approach to marketing
  • Getting to your offer and making sure it stands out from your competitors
  • Putting together your marketing activity
  • Why there’s no acronym for this model

If you enjoyed – Building a marketing strategy without using the word strategy – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!