You can’t dive into the tactics of marketing communications without a strategy.
But many companies do. Sometimes the word strategy and its association with complexity is what puts them off.
So, let’s build a marketing strategy without using the word strategy.
Welcome to episode 177 of the Marketing and Finance Podcast.
What you’ll hear about in this episode
- The goal offer activity approach to marketing
- Getting to your offer and making sure it stands out from your competitors
- Putting together your marketing activity
- Why there’s no acronym for this model