Building a marketing strategy without using the word strategy – MAF177

You can’t dive into the tactics of marketing communications without a strategy.

But many companies do. Sometimes the word strategy and its association with complexity is what puts them off.

So, let’s build a marketing strategy without using the word strategy.

Welcome to episode 177 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

• The goal offer activity approach to marketing
• Getting to your offer and making sure it stands out from your competitors
• Putting together your marketing activity
• Why there’s no acronym for this model

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