Why The Apprentice candidates will ALWAYS screw up their marketing tasks – MAF297

This week let’s talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.

And we’re going to talk about this with reference to TV’s The Apprentice and why the candidates will always fail their marketing tasks.

This is episode 297 of the MAF Podcast – part of the 2023 Simply Marketing Series.

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297

What you’ll hear about in this episode:

  • Why marketing always stats with the customer
  • The Apprentice TV show and one of its fatal flaws
  • No understanding of target market sets up failure
  • The correct way to understand a customer segment and develop the correct products and services

Roger’s Links

If you enjoyed: This ancient but simple marketing formula still works now – Monroe’s Motivated Sequence – please leave a comment or a review on iTunes.

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This ancient but simple marketing formula still works now – Monroe’s Motivated Sequence – MAF296

This week let’s talk about a delightfully simple structure for creating a piece of marketing content.

It could be an advert, social media post or a conference speech.

It’s called Monroe’s Motivated Sequence.

This is episode 296 of the MAF Podcast – part of the 2023 Simply Marketing Series.

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296

What you’ll hear about in this episode:

  • What are some of the simplest marketing communications formulas?
  • AIDA and PAS and my favourite, Monroe’s Motivated Sequence
  • The 5 stages of Monroe’s Motivated Sequence
  • Examples of the sequence for advertising or pitching

Roger’s Links

If you enjoyed: This ancient but simple marketing formula still works now – Monroe’s Motivated Sequence – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Don’t fall into the ChatGTP bland, average and mediocre (BAM) trap – MAF295

You’re probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this.

And I really need to get this off my chest.

Please don’t fall into the ChatGPT bland, average and mediocre trap.

This is episode 295 of the MAF Podcast – part of the 2023 Simply Marketing Series.

Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295

What you’ll hear about in this episode:

  • What ChatGPT is and how it works
  • Prompts can create poems, stories, PHP code and marketing content
  • It does a decent job but it’s Bland, Average and Mediocre (BAM)
  • Why you need to stand out, even before ChatGPT came along
  • Being human is your key advantage

Roger’s Links

If you enjoyed: Don’t fall into the ChatGTP bland, average and mediocre (BAM) trap – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click