When marketing creatives suck – is your strategy to blame? – MAF290

This week let’s talk about that sinking feeling you get when you realise your marketing creatives suck.

It’s easy to blame the agency and to look elsewhere. But maybe it’s all about your strategy. Or lack of it.

This week it’s just me and the mic and this is episode 290 of the Marketing and Finance Podcast.

When marketing creatives suck - is your strategy to blame? - MAF290

What you’ll hear about in this episode:

  • The Agency Pitch Meeting and when creatives suck
  • Why it’s likely down to your brief rather than the agency’s lack of creativity
  • How research from the Institute of Professional Advertisers backs this up
  • Why strategy is important to get the brief right in the first place
  • The three questions you need to answer before you brief an agency
  • The Circle of Marketing Simplicity

Roger’s Links

If you enjoyed: When marketing creatives suck – is your strategy to blame? – please leave a comment or a review on iTunes.

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More than logos and fonts – how to create a strong brand with David O’Hearns – MAF289

This week let’s talk about brand and positioning.

But we’ll go beyond logos, fonts and colours and look at what branding is really about.

My guest is David O’Hearns and this is episode 289 of the Marketing and Finance Podcast.

More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289

What you’ll hear about in this episode:

  • Why branding is more than logos, fonts and colours
  • Brand values and tone of voice
  • How looking at what you hate can reveal what you stand for
  • Why TV’s Apprentice does branding a disservice
  • Sticking to brand values in the long-term but avoiding “brand police”
  • What is positioning and how does it fit with branding?

Roger’s Links

If you enjoyed: More than logos and fonts – how to create a strong brand with David O’Hearns – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Great creative business ideas – is in-person or online the best way to find them? – MAF288

This week let’s talk about coming up with creative business ideas.

Is an in-person setting better than an online one for finding them?

Let’s grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • Creativity that comes from accidental conversations
  • Has the pandemic-inspired move to online meetings stifled creativity?
  • TED speaker Adam Grant and what he calls creative collisions
  • The magic that happens at conferences in the breaks and afterwards
  • Why its good to have more meetings with people outside your peer group

If you enjoyed: Great creative business ideas – is in-person or online the best way to find them? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click