Is it time to rediscover the 4Ps of marketing?

❗ The 4Ps of Marketing are dead. ❗

❗ Positioning is academic nonsense. ❗

Is it time to rediscover the 4Ps of marketing? Roger Edwards Marketing

We’ve seen many headlines like this since someone decided to plonk the word, “Digital” in front of the word, “Marketing” and the discipline decided to relegate itself to just being about the tactics of communications and nothing else.

I’ve argued against this in articles, podcasts and on stages – saying that strategy is still important. My words make some people huff and puff and mutter the words, “Out of touch” and, “Gen X – rolls eyes.” under their breath.

But I’ve seen a few more people talking about this recently. Saying the 4Ps of marketing definitely aren’t dead (they never were) and positioning is still important (it always was).

People are even talking about research, segmentation and goals again.

Is this a glimpse of spring? Are businesses waking up to the fact that there’s more to marketing than social media, apps and adverts again?

What do you think?

Marketing without the hype – why we need a  back to basics approach – MAF298

Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus?

Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.

Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.

Marketing without the hype - why we need a  back to basics approach – MAF298

What you’ll hear about in this episode:

  • The hype surrounding The Metaverse, ChatGPT and AI
  • The benefits of digital marketing tools but also the consequences
  • Do we obsess over tactics at the expense of strategy?
  • Three areas to focus our attention
  • Rediscovering the full marketing mix

Roger’s Links

If you enjoyed: Marketing without the hype – why we needa  back to basics approach – please leave a comment or a review on iTunes.

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Why The Apprentice candidates will ALWAYS screw up their marketing tasks – MAF297

This week let’s talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.

And we’re going to talk about this with reference to TV’s The Apprentice and why the candidates will always fail their marketing tasks.

This is episode 297 of the MAF Podcast – part of the 2023 Simply Marketing Series.

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297

What you’ll hear about in this episode:

  • Why marketing always stats with the customer
  • The Apprentice TV show and one of its fatal flaws
  • No understanding of target market sets up failure
  • The correct way to understand a customer segment and develop the correct products and services

Roger’s Links

If you enjoyed: This ancient but simple marketing formula still works now – Monroe’s Motivated Sequence – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click