Sometimes marketing can be annoying. And so intrusive.
Endless spammy emails.
Pop up ads and videos.
The DM you get a split second after you follow someone – selling stuff.
Cold phone calls.
As customers most of us dislike that intrusion. It’s not engaging. It’s enraging.
That’s why we hit the email unsubscribe button. Or turn on the pop up blocker. Or unfollow the spammy DMers.
But here’s the thing.
If we, as customers, don’t like it – why do we, as marketers, think it’s okay to do it to others?
Engage. Don’t Enrage.