We chat about how he helps marketers develop better relationships with their finance colleagues.
Just how should the Marketing Department work better with the Chief Finance Officer?
Welcome to episode 258 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
Why teams and finance teams sometimes clash
Using strategy to improve communications between marketing and finance
Talking about results rather than colours and creatives
Goals, data and marketing communications activity
How marketing and finance can learn each other’s language
Who is Andrew Warner?
Andrew is a virtual CFO for marketing agencies and e-commerce stores.
His unique mix of experience in both finance and marketing allows him to help companies get a better handle on their numbers while not forgetting marketing best practices.
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Andrew Warner on how Marketing and the Chief Finance Officer can work together – MAF258
RogerThis week my guest is Andrew Warner.
We chat about how he helps marketers develop better relationships with their finance colleagues.
Just how should the Marketing Department work better with the Chief Finance Officer?
Welcome to episode 258 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
Who is Andrew Warner?
Andrew is a virtual CFO for marketing agencies and e-commerce stores.
His unique mix of experience in both finance and marketing allows him to help companies get a better handle on their numbers while not forgetting marketing best practices.
Links:
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