3 Ways we can fix broken marketing – MAF191

Marketing is broken. Busted. Kaput.

Except when it’s done with integrity and a deep, almost obsessive, understanding of the customer.

That’s how I opened my recent speech at the Youprenuer Summit Conference in London. And that’s what I want to talk about today.

Welcome to episode 191 of the Marketing and Finance podcast.

3 Ways we can fix broken marketing – MAF191

What you’ll hear about in this episode

  • The Youpreneur Summit Conference at the Queen Elizabeth Centre in London
  • How I looked for a new hard hitting speech to replace my “Cat Sat on the Mat” favourite
  • The three reasons why marketing is broken in some brands and companies
  • Developing the “John the Wineman” story and using buckets and balls
  • How we can fix each of those three problems with marketing

Links

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