Marketing without the hype – why we need a  back to basics approach – MAF298

Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus?

Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.

Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.

Marketing without the hype - why we need a  back to basics approach – MAF298

What you’ll hear about in this episode:

  • The hype surrounding The Metaverse, ChatGPT and AI
  • The benefits of digital marketing tools but also the consequences
  • Do we obsess over tactics at the expense of strategy?
  • Three areas to focus our attention
  • Rediscovering the full marketing mix

Roger’s Links

If you enjoyed: Marketing without the hype – why we needa  back to basics approach – please leave a comment or a review on iTunes.

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Why The Apprentice candidates will ALWAYS screw up their marketing tasks – MAF297

This week let’s talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.

And we’re going to talk about this with reference to TV’s The Apprentice and why the candidates will always fail their marketing tasks.

This is episode 297 of the MAF Podcast – part of the 2023 Simply Marketing Series.

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297

What you’ll hear about in this episode:

  • Why marketing always stats with the customer
  • The Apprentice TV show and one of its fatal flaws
  • No understanding of target market sets up failure
  • The correct way to understand a customer segment and develop the correct products and services

Roger’s Links

If you enjoyed: This ancient but simple marketing formula still works now – Monroe’s Motivated Sequence – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

This ancient but simple marketing formula still works now – Monroe’s Motivated Sequence – MAF296

This week let’s talk about a delightfully simple structure for creating a piece of marketing content.

It could be an advert, social media post or a conference speech.

It’s called Monroe’s Motivated Sequence.

This is episode 296 of the MAF Podcast – part of the 2023 Simply Marketing Series.

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296

What you’ll hear about in this episode:

  • What are some of the simplest marketing communications formulas?
  • AIDA and PAS and my favourite, Monroe’s Motivated Sequence
  • The 5 stages of Monroe’s Motivated Sequence
  • Examples of the sequence for advertising or pitching

Roger’s Links

If you enjoyed: This ancient but simple marketing formula still works now – Monroe’s Motivated Sequence – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click